The Future of Fashion How Technology is Changing The Industry

When we look from a broader perspective, the main procedure and the ways of its functioning have not changed in decades. The business processes are still easy and viable as there are thousands of opportunities to create high fashion clothing by outsourcing the labor and material from different countries that offer minimal operational cost and quality material at a very low cost.  But the rising global challenges, like the emphasis on social values, human rights, fair wages, and environmental footprint for which this industry is always in critics spotlight, and the need to satisfy the hyper-connected consumers of the current era, is urging them to acquire the new exciting technologies.

 In this technologically fast age customers are more exposed to the newest trends like Jacket Artisan due to social media as soon as it hits the catwalks. The younger generation desperately wants the desired product altered with their customized needs and preferences instantly. However, the designers and apparel companies do not favor mass- production and fast fashion.

Due to this fast-paced fashion and continuously changing trends, companies and brands cannot produce large quantities of apparel in advance without guaranteeing that the particular product will sell with high profit. In this contemporary, fast-paced fashion environment, they are likely to respond to only the specific market needs. In this way they will be able to beat the competitors without spending more money and using extra resources. If companies want to keep up with the customers who are now getting more and more indulged in the digital world, they must utilize cutting-edge technology to push all the boundaries of manufacturing, production, marketing, and wearability. Below are some tech breakthroughs in today’s fashion, from artificial intelligence to the emergence of mobile shopping, 3D printing, and blockchain.

Artificial Intelligence

Brands have embraced AI to enhance their customers' shopping experience, analyze data, increase sales, forecast trends, and obtain inventory-related guidance in recent years. In the year 2023 the generative AI known as "Gen AI" has paved the path for the fashion players that is beyond simplifying processes and automation while discovering its abilities to boost the creativity of humans in their jobs. The designers are now using generative AI to refine new clothing designs with the tools it offers that turn their 2D fashion sketches into digital renderings. It helps in generating totally new concepts for clothing lines.

Moreover, by combining inventory tracking with AI's powerful data prediction tools for trend forecasting, with its already-known features, these brands could have a significant competitive advantage.

Mobile Commerce

Mobile ecommerce is getting more advanced day by day. The concept of instant shopping is getting enhanced, transforming into smart wallets, making it a critical technological tool that has become a part and participial of our daily life. Mobile commerce has emerged as the fastest-growing sector in e-commerce. The advancement in smartphone technology has made online shopping easier throughout the years. After the COVID era, a drastic change in the customers' behavior was seen, as at that time most of the work was shifted online. According to sources, two out of three millennials prefer shopping online rather than in-store. Digital wallet options like Apple and Google Pay have also advanced their transaction procedures by introducing innovative technologies like facial recognition and fingerprints, making it safer and easier for the end user.

3D printing

The arrival of 3D printers has triggered a number of brands on all scales to avail the possibilities it possesses to enhance on-demand production, giving opportunities to companies for hassle-free customization, sustainability, and being more creative without wastage. Many brands have embraced this 3D technology in their collections, whether accessories or full clothing products.

Block Chain

A blockchain is a wonderful instrument for transparency, traceability, and efficiency in the supply chain, enabling all of its members, from carriers and banks to intermediaries and suppliers, to be connected and interchange information, documents, and data securely. 

How it works?

'Blockchain is typically a record-keeping technology behind Bitcoin and digital currency. "Blocks" on the blockchain are created with digital pieces of data that store information about transactions like the date, time, and dollar amount of your most recent purchase, along with the information of the participants in that particular transaction. They also store information that differentiates them from other blocks,'

 Conclusion

The technological transformation throughout the years has created such a powerful impact on the fashion industry and its segments that it has become crucial for any brand or company to survive in this business. The business will not only endure the benefits, but the sustainability factor will also be addressed by it. Embracing the new technology may be costly or difficult, but the result is worth experiencing.